The Real Estate Institute of Queensland (REIQ) exists to support its 2000 member agencies - which in turn employ some 15,000 property professionals - with information, training, products, and resources that complement their business practices.
The Business Challenge:
- To send professional looking communications to targeted member groups that can be tested, measured and tracked.
- To encourage member participation, retention and increase awareness of their products and services through the online medium.
- To enable internal staff to manage email marketing communications
- To improve efficiencies with email communications and bring more of their offline communications online
The Solution:
An email marketing solution was implemented that enabled staff to manage email campaigns via:
- A powerful online email marketing tool
- Training workshops
- Training manuals
- Customised design templates
To find out more about how this solution benefited REIQ please contact us or alternatively read what REIQ has to say.