Email Marketing

Keeping customers in the loop with relevant information = happier customers.

A good email marketing campaign is highly measurable and can help improve the effectiveness of other innovative online marketing activities..

Encourage customer loyalty and repeat business without burning your prospects out like other communication pieces can.

Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating relevant information to existing or potential customers. A good email marketing campaign is highly measurable and can help improve the effectiveness of other innovative online marketing activities. It provides a good chance to develop your in-house customer database and through web analytics and data from email campaigns can also be used to better gauge the needs of individual customers.

Self Managed Email Marketing

If you prefer a self managed approach to your email marketing, Devnets email marketing system enews express gives you the advantage to create online emails and surveys, allow customers to update their profiles as part of your email database management, event registration forms and utilise SMS marketing features. Utilising an e-marketing tool allows you to manage your database, email communications and online metrics in one place.

Enews Express also gives you the option to incorporate Devnets expertise at any stage of your Email marketing process.

Email Marketing

Managed Email Marketing

Managed emails keep the prospect alive. In the recent DMA B2B Marketing Benchmarking Survey 2007, email was seen as the preferred way to stay in contact with prospects and advance them along the sales process.

Part of maximising efforts is to ensure each message to the audience has the greatest chance of being delivered to your intended recipients and if your resources are limited, you don't have the time or you would like the expertise to shine through in your campaigns, Devnet offer a managed email marketing service. We plan, develop, implement , evaluate and project manage your email marketing campaign. Our managed service includes:

Email Strategy
Project Management
Email Design
Email Creative
Copywriting
Interactive Media
Registration / Survey / Feedback / Refer a friendform
Client Database Management
Email and SMS sends
Comprehensive Reporting – campaign metrics, open rates, registrations.