Innovation
Innovation is the underlying key to our solutions that allows them to succeed in a competitive marketplace. Devnet’s innovation is a key factor in our success. These are some of the innovative 'areas' we focus upon;
The winner is the chef who takes the same ingredients as everyone else and produces the best results. (Edward De Bono)
Business Model Innovation
This involves changing the way business is done to capture value.
A business model is a conceptual tool containing a large set of related elements that allow expression of the business logic of a company. It is a description of the value a company offers to the marketplace. It is also the architecture of the firm and its network of partners involved with creating, marketing, and delivering value and relationship capital to generate profitable and sustainable revenue streams.
Marketing Innovation
Marketing innovation involves the development of new marketing processes by improvement in product design or packaging, product promotion or pricing.
Product Innovation
This involves the introduction of a new goods and service including improvements in functional characteristics, technical abilities, ease of use or other dimensions.
Disruptive Technologies
Disruptive technology or disruptive innovation invades an existing dominant technology or status quo product within its marketplace. These disruptive technologies generally require that existing businesses change through marketing or product innovation. e.g. Google online marketing technology (Adwords) is a disruptive technology that has affected the offline Marketing and Advertising industry.
Devnet's Innovation Culture
An internal driving force within Devnet is the encouragement of innovation from our staff. This culture supports our business and also supports our clients.