Viral Marketing

Statistics claim that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.*

Viral marketing, word-of-mouth marketing, games and social networking – these are all part of today’s modern campaign mix.

Viral marketing can be a vital element of your marketing mix. When targeted correctly, Viral Advertising can lead to word-of-mouth distribution. Statistics claim that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.*

Viral promotions can often come to us in the form of funny video clips, interactive Flash games, advergames, images, or even text messages. By identifying individuals with high Social Networking Potential (SNP) and appealling to this segment your campaign will have a high probability of being passed along.

* Bizsum Book Summary: Secrets of Word Of Mouth Marketing by George Silverman

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