Google Adwords Campaigns

Traditionally you may have paid for advertising in all forms of print and mass media with varying success. Online advertising with tools such as Google Adwords has become a invaluable tool for promoting your business with measurable results instantly.

Google Adwords is the fasted and most powerful online advertising tool available, for business. The Google Adwords advantage is that it links your targeted keywords with the most utilised search engine online Google.  These targeted text ads can be the fastest online marketing that you can control and measure.  Google Adwords will be able to reach your audience in far larger numbers and far lower cost than all traditional forms of advertising.

Google Adwords also allows something that traditional methods of advertising cannot – accurate measurement of your campaign. With Adwords comes the ability to track your advertising spend compared to desired generated traffic.  The other benefit of Adwords is the importantly the ability to "tweak" your campaign live or change your advertising campaigns when they are not performing instantly rather than having to wait.  This rapid review feature from Adwords and careful modification allows you to refine your online marketing spend and minimise wasted advertising costs and increase your return-on-investment.  Devnet campaign management is your partner in helping you with your Adwords campaign.

Google Campaign Optimisation

Frequent analysis of marketing performance and subsequent optimisation of a Google AdWords campaign is what traditional marketing cannot achieve. We analyse the detailed statistics captured from Google AdWords and adjust a campaign if it is not performing up to our high standards.

We don’t sit back and wait for "things to improve". We recognise that optimisation requires diligent analysis and alterations where required. That’s why Devnet’s pay-per-click Adwords campaigns are so successful.

Adwords Keyword Identification

Keywords used for a campaign can appear simple to define – as identified by the number of keyword generators on the market. As is usually the case, it isn’t quite that simple for an Adwords campaign. We follow a process we’ve developed to understand what your business is trying to promote and what tools people are using to find your products/services. From this we will not only develop keywords and phrases, we will also target them to what customers will be likely to type in their searches.  We also build around what they are not searching for, no use bidding on “Sydney hairdresser” if you are based in Brisbane.

Google Adwords Management

In Devnet’s experience Google Adwords campaigns need to be well planned, researched and reviewed. Devnet will guide you through a top down approach to defining the Ads to target your products/services. We run the Google Adwords campaign, frequently reviewing and refining where they are underperforming against the set KPI. We provide simple reporting options to ensure you get back to focusing on answering the phone for all those new enquiries. We use a Qualified AdWords individual for all your account research, reporting and analysis. 

Contact Devnet today for planned and detailed-managed Google Adwords campaign with a Qualified Professsional.