The Business Challenge:
Deloitte required a best practice review of a division of one of their prominent clients current online channel activities, including:
- Collective Website's
- Online tools
- Micro sites
- Email marketing activities
- Campaigns
The Solution:
A collaborative report was prepared comparing the Business's customer-facing online channel activities with global best practice.
The strategy report included the following:
- Analysis of how online marketing activities currently meet customer needs and support business objectives
- Recommendations
- Quick wins
- Longer term recommendations
- Recommendations were prioritised and supported by "next steps"
To find out more about a best practice review or developing an online marketing strategy for your business please contact us